Expert Spokesperson
How To Become An Expert Spokesperson
that the Media Will Love
Joan Stewart interviews Al Rothstein (A one-hour tele seminar)
You will learn:
- What the media consider an expert spokesperson
- What an expert must be able to do that a regular spokesperson can’t do
- 3 things to do if you make a prediction and you’re wrong
- One quality that TV reporters look for in an expert spokesperson
- How to make the audience understand your industry’s lingo
- Why you must be ready to “go live” when the media call
- What do to if the media need you and you are unavailable to comment
- How to make it easy for reporters to interview you
- How to get a first-hand view of a reporter’s job
- The other skills an expert spokesperson must have
- The 2 most important questions you can ask anyone in the media
- The best way to market yourself as an expert
- How to know which topics you should list as your expertise
- What you must consider when marketing yourself to a particular media outlet
- How to use electronic media kits to market your expertise
- How to use the personal touch when contacting individual reporters
- The advantages and disadvantages of resource books on experts
- How to use ProfNet to promote yourself as an expert
- How sole proprietors can save money on ProfNet leads
- 2 things you should also pitch along with your expertise to make a reporter’s job easy
- Fun angles Jonathan and Joan would pitch for a story about “love bugs” in Houston
- How your experts should be dressed
- The importance of props and backdrops if you’re being interviewed by TV
- Why you don’t have to be 100 percent articulate
- The danger in being too smooth and to slick
- How to make your experts look natural, comfortable and at ease
- How to prepare for a media interview
- Why you shouldn’t worry about overexposure
- What to do first to prepare you for “Nightline”
$39.95 plus shipping & handling
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