Secrets of Perfect Pitching to Reporters
 Dan Janal interviews Joan Stewart during this one-hour telephone seminar available on Tape or CD for only $39.95
You will learn:
- The worst mistake people make when pitching reporters
- The first thing you should say to reporters as soon as they answer the phone
- What to ask them if they don't have time to talk to you
- The one question you must NEVER ask reporters
- The one word you must NEVER use during your pitch
- Why you must pitch quickly, succinctly and powerfully
- 4 key elements of a good pitch
- The one question reporters ask themselves when they're listening to your pitch
- What to say if you make your pitch and reporters say "Tell me more."
- How to practice your 30-second pitch
- What to say if you must leave a voicemail message
- 2 things to do to score points with a reporter you don't know
- Why it's better to pitch to reporters instead of editors
- Who to ask for if you're pitching to TV or radio
- Disadvantages to pitching over the telephone
- Pitfalls to avoid with telephone pitching
- How to find out which pitching method a reporter prefers
- What to say if reporters say "no" to your idea
- A powerful question you can ask reporters before you hang up
- The one word to use in your pitch that will get the media's attention
- Why you should never try to get reporters interested in your book
- Why authors should seek in addition to a book review
- The magic phrase that will catch the attention of local reporters
- 6 tips for pitching by e-mail
- The dirty little secret reporters don't want you to know
- How to decide which subject line to use in your e-mail pitches
- A tool you can use to get publicity while correcting errors in earlier stories
- How to pitch a story about a new startup company
- Ideas for piggybacking your story idea onto the calendar
- The best month of the year to pitch story ideas
- The slowest week of the year when reporters want to hear from you
- The journalistic phrase to use if you are suggesting a story idea that results from an earlier story they covered
- How to use editorial calendars
- Four sources that will help you locate editorial calendars
- How to verify whether a reporter who you're pitching still covers your industry
- Ideas for pitching how-to articles
- 3 questions to ask editors if they want your article
- The 3 things to include in the last paragraph of each article you submit to the media
- When to follow up a phone call with an e-mail
- How to find out the best and worst time to contact individual reporters
- What you must do when reporters want to interview you
 6 tips on how to write a simple tip sheet - How to be so valuable to reporters that they keep coming back to you
Order your copy right now for $39.95 plus shipping & handling for the Audio CD or the instantly-downloadable Text Transcript or get them both for just $49.95!
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Transcript + CD Package |
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Transcript |
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Audio CD |
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